Saturday, November 22, 2008
Greenwashing is universal, at least at NBC
NBC Universal made the first of potentially several rounds of staffing cuts at The Weather Channel (TWC) on Wednesday, axing the entire staff of the “Forecast Earth” environmental program during the middle of NBC’s “Green Week,” as well as several on-camera meteorologists. The layoffs totaled about 10 percent of the workforce, and are the first major changes made since NBC completed its purchase of the venerable weather network in September.
The timing of the Forecast Earth cancellation was ironic, since it came in the middle of NBC’s “Green is Universal” week, during which the network has been touting its environmental coverage across all of its platforms. Forecast Earth normally aired on weekends, but its presumed last episode was shown on a weekday due to the environmentally-oriented week.
Forecast Earth was hosted by former CNN anchor Natalie Allen, with contributions from climate expert Heidi Cullen. It was the sole program on TWC that focused on global climate change, which raises the question of whether the station will still report on the subject. More >>>